Phil
Harman, of Harman Consulting, is an expert in business planning
and market research. Phil will provide real market and consumer
insights while examining branding and marketing for the services
sector including arts and tourism. Phil has worked extensively within
the tourism industries and is adept at tailoring research and marketing
strategies to meet the needs for cost effective communication. He
will examine market segments critical to Australias cultural
and tourism industries and employ examples of product and service
marketing to illustrate Environmental Scans, SWOT Analysis and developing
a Marketing Mix, the key ingredients of any communications strategy. |